As soon as you run a new website, search engines will include it in their index after a short time, but not necessarily on the first search result pages.
What is the difference between search engine marketing and search engine optimization?
As soon as you run a new website, search engines will include it in their index after a short time. You will soon be found by search engines like Google, but not necessarily on the first search result pages. This sorting is not a coincidence, instead you can take active measures to help you reach top positions.
Online marketing experts summarize these measures under the term search engine optimization (SEO). They include, for example, the optimization of the texts on your website or the creation of a topic-relevant link structure. Our agency is also a competent partner in the SEO area, promoting your position on Google with relevant search queries through individual campaigns.
In contrast to SEM, SEO is basically free of charge. The optimization of websites for better rankings is basically open to every site operator, but professional skills are required for the right measures. SEO also often takes weeks or months to achieve the desired effects. In comparison, SEM works immediately, but is a commercial measure.