Search engine operators such as Google or Qwant strive to provide users with relevant results for their search queries.
SEO is a true art that is subject to constant change. There is no simple recipe for getting a website or domain to the top of the search engine results list with certainty. Search engine operators strive to provide users with relevant results for their search queries. Therefore, certain algorithms are used that constantly check websites and their content for relevance.
The keyword added value is of crucial importance here, because the greater the added value for the potential reader, the more likely the search engine will consider the content. It is complicated by the fact that Google and other search engines naturally do not reveal how exactly the classification is carried out in order to prevent manipulation.
For the same reason, the parameters are also changed frequently. There are many factors that affect the result. However, which ones exactly are and how much they influence the SEO is the secret of the search engine. So between SEO agencies and search engines like Google or Bing there is a perpetual race to find out how exactly the ranking of a website comes about.