For restaurants and hotels the regional competition in the surrounding area is great, in cities even more so than in rural areas.
Locally or regionally active companies have to overcome economic hurdles that online stores do not know. As a retailer or small business, it is not possible to extend your own range of products to a federal state or the whole of Austria. For restaurants and hotels the regional competition in the surrounding area is great, in cities even more so than in rural areas.
This contrasts with the growing tendency of Internet users to request local information quickly and promptly via smartphone or tablet. A typical situation: friends or families quickly look up mobile information on the Internet where a restaurant or bar is located in your area. In the spontaneous search for a tradesman, no comparison is made between 20 providers either. Instead, each user might look for contact to an enterprise, which could be found in the first results at Google.
All these requests have the local character in common. Clients are looking for a hotel or craftsmen in their city or community. Incorporating this into their own search engine optimization increases the chances of achieving top positions in searches that are explicitly regional.