The spectrum of local or regional SEO is very extensive and does not exclude medium-sized and large companies.
At first glance, Local SEO is the right measure for small businesses and retailers who are looking to place products or services on site once. This includes:
- Hotels, guesthouses and restaurants
- Restaurants, pubs and bars
- regional service providers of all industries
- Craftsmen of all branches
- public institutions and associations
However, the spectrum of local or regional SEO is more extensive and does not exclude medium-sized and large companies. A typical case is banks and insurance companies that have a comprehensive branch system. Here it is worthwhile to operate a local SEO for each individual location through independent landing pages. This ensures that insurance customers in Vienna end up with the right regional contact person and not with the broker of the same company in Salzburg.
Even for large companies, local SEO is a way to strengthen their position in Google search queries. For example, major fashion brands are free to market their brand name in conjunction with any major city. After all, there are fashion stores in almost every location that carry the corresponding brand. Despite all these possibilities, the focus of local SEO is still on individual and small businesses such as hotels, restaurants and craftsmen.