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How are the ranking factors evaluated by search engines?

In addition to the purely technical analysis, employees at Google and other large companies also take over the manual evaluation of your site.

All the factors mentioned above and others serve as the basis for the ranking that Google assigns to your website in search queries. Most of the evaluation is automated. Google and other search engines use an algorithm that measures your site according to various parameters. If a web presence shows greater relevance by fulfilling as many points as possible, a better ranking is guaranteed because of the better response to the search intention.

In addition to the purely technical analysis, employees at Google and other large companies also take over the manual evaluation of your site. For this, the real call with human verification of structure, content and design takes place. A simple algorithm can evaluate the quality of your web design and the given usability only within certain limits. The human user creates a conclusive overall picture.

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