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What costs should be planned for SEM?

For small companies, SEM offers an excellent opportunity to quickly play in the concert of the big players. The only important thing with SEM is to plan campaigns.

The price range in search engine marketing per click is wide. Roughly this lies between 40 cent and two euro for each successful click of Internet users. Many factors flow into the concrete cost calculation, to this belong:

  • Demand for the keyword by your competition
  • desired positions of the advertised advertisement
  • Quality of the ad created
  • Sufficient budget for your advertising campaign

For newcomers to SEM with a manageable advertising budget, this does not mean that this type of marketing is unlucrative or can hardly be financed. On the contrary: For small companies, SEM offers an excellent opportunity to quickly play in the concert of the big players. The only important thing is to plan campaigns intelligently and to proceed cleverly when bidding, so as not to place expensive money on terms with hardly beatable competition. The exact costs to be expected for individual keywords can be seen in Google itself via the integrated planner.

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