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Are SEM and SEO in competition with each other?

SEM makes the page visible at an early stage while you work in the background on generic top positions via an SEO campaign.

Laymen in online marketing often get the impression that you have to choose between SEO or SEM. In practice, it is advisable to consider both aspects when planning campaigns for successful marketing. Especially for new websites the combination is advisable. With SEM, the site becomes visible at an early stage, while you work in the background on generic top positions via an SEO campaign.

Beside SEO and SEM there are further measures to operate a modern on-line marketing. The entire interaction has to be intelligent and coordinated. This way you reach your target group regularly without being too intrusive when advertising on the Internet. Our agency will be happy to show you how to combine SEO, SEM and other aspects of advertising and marketing online to create a viable campaign.

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