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For which target group is social marketing interesting?

Every imaginable target group uses social networks, with younger customers using them significantly more often than older ones.

Basically, social media marketing is interesting for all companies and projects. It does not matter whether you want to sell products or market services. Even a regional or nationwide character is irrelevant for using social media for your marketing purposes. With the right approach, you create a direct connection to trusted customers who would like to connect online with your company or brand. In addition, it is easier to reach prospective and potential new customers who have learned about your offers through their friends' likes.

Every imaginable target group uses social networks, with younger customers using them significantly more often than older ones. For the use in social media marketing, you only need to clarify in advance which networks are preferred by your target group. If your products and services appeal to teenagers or young adults, Instagram is the right choice. For users in the middle of their lives, Facebook is the better choice. Many users have been using it for ten or 15 years.

If you do not want to convince private users of your products and services, the business networks mentioned above are the more sensible choice. Of course, the use of several networks is not excluded. Here, the integration of content should be associated with little effort. Ideally, you should be able to post your content on all platforms simultaneously without any technical effort. Our agency will be happy to advise you on what is technically possible and how to make your social media marketing as effective as possible.