Search engine marketing is a commercial advertising measure that you handle via Google or other search engines.
What is meant with search engine marketing (SEM)?
Search engine marketing is a commercial advertising measure that you handle via Google or other search engines. SEM is used to be displayed in the best positions on the results page for matching search queries. Unlike generic search results, SEM is a separate entry in the form of small advertisements. In the case of Google, search engine marketing is handled by the Google AdWords service.
What small traders, craftsmen, restaurants & Co. overlook: Users rarely search for these terms without specifying a city or region. Even though the Internet is a global medium and Google searches websites worldwide, the regional character is not lost in many search queries. This is exactly what marketing professionals use in the context of local SEO to assure companies top rankings on Google in a regional context.