Which position you take in a search query via a search engine is not a random product. Rankings are subject to a constant SEO development.
The term SEO summarizes a variety of technical and content-related measures around a website. All measures together pursue one goal: to make your website appear as relevant as possible in the eyes of search engines. If there are search queries that match your web offer, Google & Co will display your site in leading positions. This significantly increases the chances that your website will be visited by users.
Which position you take in a search query via a search engine is not a random product. Instead, the rankings are subject to constant development. On the one hand, you and your competitors fight for the best positions on Google. On the other hand, the operator of the world's most important search engine is constantly adapting its algorithm for evaluating websites. This also changes what has to be considered in search engine optimization and how you can best satisfy the search intention of the users.